How AUDI AG now communicates its corporate regulations via the Rulebook app and RuleBot

With the help of IRM® technology, all guidelines can now be found digitized in a web app which is application oriented and available at any time. Not only were the approx. 80 guidelines transferred, but over a thousand use cases were created, helping employees receive assistance with specific use cases. These are depicted in the form of question-and-answer combinations, detailing specific rights and obligations about how to act in each respective situation. Particular attention was paid to legally compliant answers. This means that the answers must be clearly comprehensible and not independently devised by the technology itself.

Alongside so-called pull communication, i.e., the topics that employees actively seek out, the Audi Rulebook is ideally suited for push communication. The digitized use cases can be systematically distributed to specific target groups. In addition, Rulebook offers the possibility to map a version history of guidelines. This makes it possible for employees to see how many versions a policy has already gone through and which use cases have been adapted in each case. In addition, the guidelines from different periods of validity can be easily compared with each other.

Contextual compliance communication at eye level is an integral aspect of AUDI AG’s compliance and integrity culture. With a clear classification in the respective work context, the Audi Rulebook creates transparency and certainty of action with regard to regulations. The digital solution allows easy access and quickly enables safe decisions to be made without “a wagging finger”. For the Audi Corporate Regulations team it is especially valuable that direct user feedback can be recorded anonymously and systematically. This feedback offers the opportunity of continuous improvement of the guidelines themselves.